acaciacollections.

Case Study: Visually engaging, designed to grow, built to expand.

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Project Overview

Acacia Collections, a collection of camps and lodges in Tanzania’s iconic safari destinations (Ngorongoro, Tarangire, Serengeti), sought a website revamp to enhance user experience, highlight their local expertise, and drive sales. We rethought the entire sitemap to identify key elements that would resonate with visitors, focusing on a holistic strategy that aligned with their business goals and improved conversion opportunities.

Our Approach

1

Website Design:
Clean & User-Focused

We designed each camp page as a mini-website with comprehensive details—accommodation, activities, amenities—making it easy for visitors to explore the property and book their stay. The website was designed to showcase their stunning visuals while maintaining a minimalist layout, ensuring fast load times and mobile optimization.
2

Local Expertise & Authenticity

To distinguish Acacia Collections from foreign competitors, we highlighted the founder’s story, emphasizing local ownership and deep-rooted knowledge of Tanzania’s wildlife and culture.
3

Safari Tours & Destination Pages

We added a Safari Tours section to highlight their safari packages and destinations. We also created destination pages for Ngorongoro, Tarangire, and Serengeti to establish authority and improve SEO, helping users easily discover the camps in these iconic locations.z
4

Personalized Camp Pages

Each camp page functions as a comprehensive resource, with detailed information about the property and Other Activities offered at the camp—cultural excursions, wellness programs, and more—ensuring a customized experience for visitors.
5

Content Strategy:
Articles & Reviews

We developed informative articles about Tanzania’s wildlife, best times to visit, and safari tips, alongside customer reviews to build trust and improve SEO.

Key Features & Results

  • Responsive design for mobile-friendly access.
  • Mini-site approach for each camp page with detailed content.
  • Safari Tours and Destination Pages to boost visibility.
  • Local expertise focus to build trust with guests.
  • SEO-optimized content for improved search rankings.

Ongoing Development: Long-Term Collaboration

We continue to support Acacia Collections with ongoing updates, content creation, and marketing strategy to help them grow their online presence and business.

Services Provided

Web Design & Development

Content Strategy

SEO Optimization

Ongoing Marketing Support

Before & After

BEFOREAFTER
BEFOREAFTER

Key Takeaway

GET STARTED

The revamped website now provides a clear, user-friendly experience, effectively showcasing Acacia Collections’ camps, safari tours, and authentic Tanzanian roots. We continue to collaborate with them to adapt the site as their business evolves.

Peter Robert
Managing Director

When the Google Maps verification process became impossible for us, Erika went all the way to our new camps in Tanzania to get our exact location set up and help our team showcase the amenities. It wasn’t part of the agreement, but they knew how important it was for our business—and they made it happen. That level of dedication speaks for itself.

They trust us

Our strategies focus on measurable success — from boosting website traffic to generating leads and increasing brand visibility through ad campaigns.
0%+
Website Traffic Growth
0K+
Ad Impressions Delivered
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Leads Generated Monthly

Take the next step with us

We’d love to hear from you! If you have a specific marketing need or project in mind, reach out to us.
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