Client Overview
Konsius Crew Planner, a SaaS company revolutionizing crew planning in the maritime industry, wanted a website that could effectively guide prospects through the sales funnel. While their product offered innovative solutions, the existing website didn’t communicate its value clearly or align with the customer journey. Together, we worked to create a comprehensive online presence that supported their goals.
The Challenge
Konsius needed a website that could:
Funnel-Driven
Strategy
MATO MARKETINGWe partnered with Konsius to strategically map out their customer journey, identifying critical touchpoints, key questions, and pain points at each stage. By understanding their audience’s needs, we ensured the website was designed to provide clear, relevant, and compelling information, ultimately guiding visitors toward conversion.
Our Approach:
To meet Konsius’s needs, we focused on aligning the website’s structure, design, and content with their sales process and customer journey.
Developing a Strategic Sitemap
A detailed sitemap was designed to give the website clear structure and purpose. Pages included:
- A feature-rich product page.
- Use cases tailored to maritime industry professionals.
- A learning hub with resources such as guides and FAQs.
- Case studies and testimonials to build trust and credibility.
Creating Informative and
Engaging Content
- Copywriting: Content for each page was carefully developed to highlight the product’s unique benefits while addressing specific pain points in crew planning.
- Videos: Explainer videos and customer success stories were conceptualized and produced to provide visual, easy-to-digest information.
- Content Layout: Every piece of content was placed thoughtfully to guide users naturally through the sales process.
Designing for Usability and Engagement
- A clean, modern design was implemented to ensure easy navigation and a professional look.
- The website was made fully responsive, ensuring a seamless experience across devices.
- Strategic placement of CTAs (calls-to-action) encouraged users to explore product details, watch demos, or book a consultation.
Sales Funnel Support
- Top-of-Funnel: Blog articles, explainer videos, and resources to generate awareness.
- Mid-Funnel: In-depth product descriptions, use cases, and solution comparisons to nurture leads.
- Bottom-of-Funnel: Testimonials, case studies, and free trial options to drive conversions.
The Results
Before & After
BEFOREAFTER
BEFOREAFTER
Key Takeaway
GET STARTEDWe continue to support Konsius by refining their digital presence on the platforms that matter most to their target markets. Through regular updates, content creation, and strategic marketing, we help them stay relevant and competitive.
Konsius Crew Planner
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They trust us
