realitytours.

Case Study: From logo to launch, a classic website designed to adapt

SEE ALL PROJECTS

Project Overview

Reality Tours Tanzania, a local tour operator in Tanzania, offers safaris and travel experiences. They approached us to develop a website that would showcase their key destinations, provide a seamless user experience, and support both local and international travelers. They also requested an automatic language translation feature to cater to a broader audience.

Our Approach:
A Practical and Focused Process

1

Logo & Branding Development

We began by designing a new logo, incorporating a rhino as requested by the client, which reflects the connection to Tanzania's wildlife. Along with the logo, we selected a color palette that aligned with the client’s vision and suited the brand's goals and audience.
2

Website Design & Development

The website was designed to focus on a curated selection of destinations, ensuring a straightforward user journey. We aimed to create a simple, clear layout that allowed visitors to easily explore the tours and book their safari experiences, with a focus on usability and efficiency.
3

Multi-Language Integration

To meet the needs of a global audience, we added an automatic language translation feature, allowing users to view the website in different languages. This feature helps Reality Tours Tanzania reach a wider market without requiring extensive manual updates.
4

Content Strategy & Navigation

We worked with the client to prioritize content that focused on key parks and curated tours. The goal was to simplify the user experience by offering a limited selection of destinations and experiences, making it easier for visitors to find relevant information and take action.

Delivering Results Despite Challenges

Reality Tours Tanzania first approached us before the pandemic, but the project was put on hold for years as tourism, including our own business, came to a standstill. When they returned, we still had their records—despite changes in their company name and location. We adapted the original design to fit their current needs, delivering a website that was both updated and future-proof.

Ongoing Development: Long-Term Collaboration

Te inventor mi voluptatibu illa Quaerat Aliquip, adipisici quaerat molesti, vulputa reprehender, eos volutpa necessita consequatu. Ubi vulputa te similiqu ut congue exercitat nam hendreri, occaecat mi pellente nullam sit repudiand id praese cillu voluptatibu.

Delivering Results Despite Challenges

Reality Tours Tanzania first approached us before the pandemic, but the project was put on hold for years as tourism, including our own business, came to a standstill. When they returned, we still had their records—despite changes in their company name and location. We adapted the original design to fit their current needs, delivering a website that was both updated and future-proof.

Services Provided

Logo & Branding Design

Web Design & Development

Mobile-Responsive Design

Multi-Language Integration

Content Strategy & Copywriting

Key Takeaway

GET STARTED

The final product is a website that effectively communicates Reality Tours Tanzania’s offerings in a clear and accessible format. The multi-language functionality ensures the site can serve a global audience, while the simplified design and content layout enhance user experience.

Yvonne Msechu
Reality Tours

Pellentesque posuere. Sed augue ipsum, egestas nec, vestibulum et, malesuada adipiscing, dui. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Suspendisse nisl elit, rhoncus eget, elementum ac, condimentum eget, diam.

They trust us

Our strategies focus on measurable success — from boosting website traffic to generating leads and increasing brand visibility through ad campaigns.
0%+
Website Traffic Growth
0K+
Ad Impressions Delivered
0+
Leads Generated Monthly

Take the next step with us

We’d love to hear from you! If you have a specific marketing need or project in mind, reach out to us.
CONTACT US