Why Google Ads?

SERVICES

Google Ads isn’t just about running campaigns—it’s about ensuring those campaigns deliver real, measurable results. A successful strategy targets the right audience, with the right message, at the right time. It’s not enough to generate clicks; the goal is to turn those clicks into leads, sales, or meaningful actions that grow your business.

Whether you’re launching a product, driving leads, or building brand awareness, we tailor your campaigns to meet your unique objectives while seamlessly integrating them into your overall strategy

Building the Right Foundations

Before the Ads: Are You Ready?

Even the best ads can’t work alone. Do you have customer reviews, trust signals, or clear information about your company that would make someone want to choose you? A click is just the beginning—your brand needs to establish trust and credibility to convert those clicks into meaningful results.

We study your brand to identify these gaps and help lay the foundation for success before launching your ads.
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Our Process

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1. Discovery and Strategy

We start with a conversation to understand your business goals, challenges, and audience. This step isn’t just about setting up ads; it’s about identifying how Google Ads can complement your broader strategy. Whether your focus is traffic, leads, or sales, we create campaigns that align with your objectives.

2. Campaign Planning and Setup

Once your goals are clear, we outline a tailored campaign strategy. This includes:
  • Defining your audience and targeting parameters.
  • Selecting keywords that attract the right traffic.
  • Choosing ad formats like search, display, or remarketing.
  • Incorporating sitelinks, callouts, and other ad extensions to maximize impact.

If your website isn’t optimized for paid traffic, we recommend and design dedicated landing pages. These ensure your ads direct visitors to pages focused on driving conversions.

The Importance of Keywords

Keywords: The Heart of Your Campaign

Keyword research is the foundation of every effective Google Ads strategy. It’s not just about identifying high-traffic terms—it’s about finding the ones that are most relevant to your business and audience. We focus on:
  • Low-Funnel Keywords: Targeting users ready to take action.
  • Industry-Specific Terms: Using our expertise to identify keywords that deliver real value.
We collaborate with you to finalize the target keywords, ensuring every dollar of your budget is spent wisely.

The Funnel Approach

We use a funnel-based strategy to ensure your ads connect with users at every stage of their journey.

We prioritize the bottom of the funnel to maximize your initial ROI, then expand to the awareness and consideration stages to build a broader audience.

Top of Funnel

Awareness

Introducing your brand to users just starting their search.

Middle of Funnel

Consideration

Engaging users comparing options and seeking information.

Bottom of Funnel

Conversion

Targeting users ready to make a purchase or take action.

Execution and Optimization

Ad Copywriting and Setup

Your ads are only as effective as the message they deliver. We craft clear, engaging copy that reflects your unique value and connects with your audience. From headlines to sitelinks, every element is optimized for engagement and action.

Integration and Launch

Your campaigns are connected to key tools like Google Analytics, Tag Manager, and (if applicable) your CRM. These integrations ensure we can track performance, measure success, and provide insights that go beyond clicks.

Optimization and Reporting

Launching your campaign is just the start. We continuously refine keywords, adjust bids, test variations, and improve targeting to ensure your ads perform at their best. Regular reports keep you informed with actionable insights to refine your strategy further.

A Click Is Just the Beginning

GET STARTED

Our job doesn’t end with launching ads. We work with you to strengthen your brand’s foundation, ensuring your audience has the trust and confidence to take the next step.

They trust us

Our strategies focus on measurable success — from boosting website traffic to generating leads and increasing brand visibility through ad campaigns.
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Ad Impressions Delivered
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Leads Generated Monthly
Mato Marketing has been handling our company from the beginning, even before Erika started her company. They have been a part of our success, and we will always be thankful for all their hard work in helping us get to where we are today.
Peter Robert
Within a few weeks of re-launching the campaign, we noticed a significant increase in website traffic and engagement on our social media platforms. The quality of leads generated was remarkable, and we saw a positive impact on our overall sales.
Boniface K
We had the pleasure of working with Mato Marketing, led by Erika, to design our website, and we are thrilled with the results! They were attentive to our specifications and brought our vision to life, delivering a website that perfectly reflects what we had envisioned.
Charles Kibe

Take the next step with us

We’d love to hear from you! If you have a specific marketing need or project in mind, reach out to us.
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