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SEO done the right way

SERVICES

SEO (Search Engine Optimization) is not just about ranking higher—it’s about connecting with your audience through relevant content that speaks to their needs. At Mato, we believe the key to successful SEO lies in creating valuable, high-quality content that resonates with your target market.

Why SEO Matters

SEO helps your business get noticed, attract the right traffic, and convert visitors into customers. 
Here’s why it matters:
  • Increased Visibility:
Ranking higher on search engines means more people discover your business.
  • Better User Experience:
SEO ensures your site is easy to use and fast, keeping visitors happy.
  • Higher Conversions:
Engaging, informative content makes visitors more likely to inquire or purchase.

But what makes SEO truly effective?

Content

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SEO Is More Than Keywords

You might hear a lot of promises about ranking for top keywords, but the key to long-term success is relevant content. Here’s why:

Example 1:
For a restaurant in Copenhagen aiming for “best Indian restaurant”

SEO success requires:

  • Listing your restaurant in local categories.
  • Having up-to-date, positive reviews.
  • Providing detailed, engaging content about your offerings.

Example 2:
For a luxury Tanzania safari company looking to attract high-end travelers

SEO success requires:

  • Content that speaks to luxury experiences, not just general safari packages.
  • Articles such as “What to Expect on a Luxury Safari” or “Top Luxury Lodges in Tanzania”.
  • Targeting keywords like “luxury safari in Tanzania” and tailoring your content to what affluent travelers seek.

Our Holistic SEO Approach

SEO isn’t just about getting ranked. At Mato, we take a holistic approach that includes:
  • Industry Understanding:
    We take time to learn about your business, your target market, and your products to create a custom SEO strategy.
  • Content Strategy:
    We craft high-quality, relevant content that helps you rank for keywords that matter to your business.
  • Link Building:
    Quality content naturally earns backlinks. We help create that content and build links strategically to boost your site's authority.
We focus on creating value through content, not gimmicks or shortcuts.

How We Optimize Your Website

Content-First Strategy

  • Keyword Research: We target realistic keywords with strong intent and search volume.
  • Engaging Content: We create content that answers your audience’s needs and engages them.
  • Building Authority: We create informative, trustworthy content that boosts your brand’s credibility.

Technical SEO

  • Site Speed Optimization: We ensure your site loads fast for a better user experience.
  • Mobile Optimization: We ensure your site performs well across all devices.
  • Site Structure: We organize your site so visitors can easily navigate and find the information they need.

Building Credibility

  • Backlinks: We partner with relevant industry sources to acquire quality backlinks.
  • Google My Business: We ensure your business is listed and verified on Google for improved local search visibility.
  • Customer Reviews: We help you create a strategy for gathering authentic customer reviews.

The Mato Difference

We’re not your typical SEO provider. We focus on:

Quality Over Quantity

We focus on high-value content that resonates with your audience and brings results.

Industry Expertise

We understand your business and craft tailored strategies to match.

Sustainable Growth

SEO is a long-term investment. Our strategies aim to deliver consistent results over time.

How We Price Our SEO Services

Setup & Research Fee

ONE-TIME
Our Setup & Research Fee is a one-time charge that sets the foundation for your SEO strategy. This includes a thorough SEO audit, keyword research, competitor analysis, and a customized content strategy. We also ensure your site is properly set up with Google Analytics, Google Search Console, and other relevant tools to track your website’s performance and progress.

Monthly Retainer

6-Month Minimum
Following the setup, we move to a monthly retainer with a 6-month minimum commitment. This covers on-page optimization, content creation, performance tracking, and off-page SEO. Our off-page efforts include link-building, social media signals, and content promotion, all of which work together to boost your site’s authority and rankings. After 6 months, the contract transitions to 3-month renewal cycles, allowing flexibility as your SEO needs evolve.

Is Your Website Ready for SEO?

Get in Touch

If you're looking to improve your website's visibility and attract more relevant traffic, we can help. Our approach focuses on creating relevant, high-quality content and developing an SEO strategy tailored to your business needs.

Contact us for a free SEO audit and consultation.

They trust us

Our strategies focus on measurable success — from boosting website traffic to generating leads and increasing brand visibility through ad campaigns.
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Mato Marketing has been handling our company from the beginning, even before Erika started her company. They have been a part of our success, and we will always be thankful for all their hard work in helping us get to where we are today.
Peter Robert
Within a few weeks of re-launching the campaign, we noticed a significant increase in website traffic and engagement on our social media platforms. The quality of leads generated was remarkable, and we saw a positive impact on our overall sales.
Boniface K
We had the pleasure of working with Mato Marketing, led by Erika, to design our website, and we are thrilled with the results! They were attentive to our specifications and brought our vision to life, delivering a website that perfectly reflects what we had envisioned.
Charles Kibe

Take the next step with us

We’d love to hear from you! If you have a specific marketing need or project in mind, reach out to us.
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