web design &development.

Designed to Impress, Built to Perform
We create custom websites that reflect your brand, engage your audience, and drive real results.
SEE OUR PORTFOLIO

A website is essential for businesses of all sizes

SERVICES

It acts as your digital office, helping to establish your online presence, build credibility, and reach a broader audience. However, if your website isn’t optimized, it could lead to a higher bounce rate. In such cases, updating or improving your website might be worth considering.

What Makes a Great Website?

Designed to Convert, Made to Last

A great website is easy to navigate, mobile-friendly, and focused on your core offerings. It should guide visitors effortlessly and encourage action. And if you plan to advertise, a strong website ensures your efforts don’t go to waste.

Let’s Build Your Ideal Website!

GET IN TOUCH
Our Approach to

Design and Web Development.

Brand Review

An SEO-friendly website can improve a business’s visibility in search engine results, making it more likely that potential customers will find the website.
RELATED ARTICLES
  • Perferend do tempor o sum voluptatibu
  • Fermentum at quisqu o sit dignissimos maximus

Mobile and IPad Optimized

With more and more businesses optimizing their websites for mobile devices, having a mobile-optimized website is becoming increasingly important for staying competitive in the market.
RELATED ARTICLES
  • Perferend do tempor o sum voluptatibu
  • Fermentum at quisqu o sit dignissimos maximus
  • Exercitat in ornare i est dignissimos finibus
Our Approach to

Design and Web Development.

Brand Review

An SEO-friendly website can improve a business’s visibility in search engine results, making it more likely that potential customers will find the website.

Mobile and IPad Optimized

With more and more businesses optimizing their websites for mobile devices, having a mobile-optimized website is becoming increasingly important for staying competitive in the market.

Our Services

On-the-Go Marketing with a Minimum 3-Month Commitment

New Website

We create a brand new website from scratch. This typically involves defining the website’s purpose, goals, target audience, and design aesthetic.
DETAILS

Website Revamp

Involves making significant changes to an existing website’s user-friendly design and functionality while keeping the same content and structure.
DETAILS

Landing Page

A single web page that is designed to convert visitors into leads or customers. Often used as part of a digital marketing or advertising campaign such as Google Ads
DETAILS

A Thorough Look At Our Process.

HOW MATO WORKS

Here’s an overview on how we work on a website project. In each step, there’s an open communication between you and us to ensure that we are on page every step of the way. As much as we (sometimes) think, that we know better, you are the customer and owner of the website so we won’t/can’t proceed without your approval.

Initial brand review and industry understanding

An initial online meeting between your company and us depending on the complexity of your business and our current knowledge of your industry. The goal is to understand your brand, and product or services and your vision for your website. We like to follow you around social media, read your reviews, and geek out on your current website to have that in-depth understanding of what your brand is all about.

From this stage, you will decide if you would like to proceed with the Scoping Phase:

Scoping Phase

e will have a talk and discussion on how you want your website to be  going into details on the site map, wire framing and structure. We will also cover a review of your brand as this is the most effective way to determine how we can reflect your business goals on the website. This process will take 7 to 12 days.

The scoping phase is charged upfront and fixed at 100 USD*.

*The reason we charge for the scoping phase is because we will be using time and resources to review your website etc… using a safari industry expert, a designer and developer for inputs and we’ve had experience in the past with clients who would not continue with the project after all, putting all our efforts to waste (and not compensated). On your side, this will give you an idea on how you might want to move forward with your website and brand and can use the information we will provide for your own use and also even if you decide to use another supplier.

The output are files on wireframe, sitemap, etc…

Tools we use: Octopus, Excel, Lucidhart, Canva

Make a sitemap and a page flow proposal

A series of personal or online meeting between your company and us depending on the complexity of your business and our current knowledge of your industry. The goal is to understand your brand, and product or services. We like to follow you around social media, read your reviews, and geek out on your current website to have that in-depth understanding of what your brand is all about.

Tools we use: Octopus, Excel, Lucidhart, Canva
Output: PDF, Excel, View access in Octopus.

Submit a quotation

Proposal enumerating the scope of the project down to how many pages. What are included in the costs, what are optional and can aded later etc… Agree on the deal, settle the downpayment

Output:
PDF, Excel

Payment Terms:
50% Down payment

Payment Methods:
Transferwise
Bank Transfer

Submit relevant materials and access to us

Logo, brand palette and other relevant guidelines. These are also photos, and content if available, otherwise dummy text is used. Note that all graphics and images should be provided already at this stage as this can affect the overall look of the website.

What we need from you
Videos and images uploaded in Google Drive or similar cloud platform. We don’t accept files sent via email

Create the web design

We use a combination of Adobe XD, PDF, and JPEG files to present our draft. We usually start with the homepage to give a first impression of the design. When this is positively received, we continue with the rest of the pages. Otherwise, a second study is provided. Approval process back and forth here until we agree.

Tools we use: Adobe XD, Figma

Set-up the testing environment

This is used for testing and development purposes to ensure that new features and updates are thoroughly tested and free of issues before they are released to the live site. It provides a safe and controlled environment for developers and testers to work in, without affecting the live site or disrupting user experience.

What we need from you
Access to your current website
Access to your server

Develop the website

Depending on the complexity of the website, development phase usually takes between 30 to 90 days. If changes are made along the way, or there are delays in the approval process, this can prolong the project further. We update regularly with our progress, usually every 2 weeks.

How we communicate at this stage
Weekly emails. If you have questions, you can send us an email anytime, we always respond on the same day

Fill in the gaps

At this stage, we identify any missing content, pages, or functionalities that need to be added before the website goes live. This includes reviewing the existing structure, ensuring that all necessary sections are accounted for, and adding placeholder or final content where needed.

Common tasks in this step:

  • Checking for missing or incomplete pages
  • Filling in placeholder content with finalized copy
  • Adding relevant images, videos, or graphics
  • Ensuring the website meets the intended user journey
  • Reviewing navigation and internal linking

This step ensures that no critical elements are overlooked, resulting in a complete and functional website.

Testing and Quality Assurance

A series of tests and evaluations that are conducted to ensure that the website is performing according to agreed design and functions. Among other things, we also test the design, and layout and if all the elements are working seamlessly together. Note that we do continuous quality checking althroughout the development process.

Launch

We make your website publicly available for users to access and use. For websites with already considerable traffic, possibly include a “we have just launched” pop-up message for possible minor errors as it usually is in the case of newly launched websites. We can also take this opportunity to gather feedback from users.

Quality Check

Further quality checking especially with multiple devices and various internet browsers. This will help us identify issues and areas for improvement, and ultimately improve the user experience and overall effectiveness of the website.

Turn-over

The moment we’ve all been waiting for. When both parties are happy with the results, we turn over all access, shake hands, and call it a day.

Post Deliverables and Maintenance

Once your website is live, we ensure a smooth transition and provide essential post-launch support.

What happens here?

  • Final website checks – Ensuring everything functions as expected.
  • Basic training – Guidance on how to update and manage your site.
  • Bug fixes – Addressing any post-launch issues.
  • Ongoing maintenance – Optional support for updates and security.

Website maintenance starts at $200 USD, depending on the level of support required.

Final recommendations

To maximize your website’s effectiveness, we offer expert recommendations on optimizing performance and driving traffic.

What kind of recommendations to expect?

  • Google Analytics setup – Monitor visitor activity and website performance.
  • Content strategy guidance – Insights on what to add or update.
  • SEO best practices – Suggestions to improve search engine rankings.
  • Marketing and growth strategies – How to increase traffic and conversions.

For SEO, paid ads, and digital marketing, you can subscribe to our marketing services separately to enhance visibility and drive results.

Your Website Is Live! Now What?

After your website has been launched, keeping it optimized, updated, and performing at its best is crucial. Our additional services ensure your website stays relevant and effective.

SEO & Performance Tracking

We set up essential tools like Google Analytics, Search Console, and Tag Manager to monitor website performance while optimizing site structure, keywords, and content for better search visibility.

Keep Content Fresh and Updated

Regularly update content and add new pages to ensure clarity, engagement, and a strong online presence.

Regular Blogging

Consistent blog posts improve SEO and keep your audience engaged. We recommend a minimum of two posts per month, ideally one per week, to maintain relevance and visibility.

Advertise on Google Ads

Get targeted traffic with optimized Google Ads campaigns designed to maximize ROI and drive conversions.

Promote on Social Media

Sharing content and engaging with audiences on social platforms helps maintain an online presence and attract visitors.

Launch Engaging Email Campaigns

Send targeted campaigns, newsletters, and automated sequences to nurture leads, retain customers, and drive conversions effectively.

How Much Should You Invest in Your Website?

GET IN TOUCH

The right website is an investment in your business’s credibility and growth. Costs can vary depending on its purpose, complexity, and industry. For instance, an African tourism website with essential pages and features typically starts at $2,000 USD, but the final cost depends on specific needs.

For a tailored quote, fill out our form below, and we’ll be in touch. If you're still shaping your vision, feel free to reach out with any questions.

Featured Projects

We go beyond the basics, adding strategy and creativity to every project. Here’s a look at some of our work.

Lorem, aut'id vero e suspendis no sum ultric amet consect, condimentu dis maximus autem no fringill te maecena, vita pariatu aliqua non reprehender et ametconsectet laudantiu pellentesq sit maecena aliquip maximus.
Lorem, aut'id vero e suspendis no sum ultric amet consect, condimentu dis maximus autem no fringill te maecena, vita pariatu aliqua non reprehender et ametconsectet laudantiu pellentesq sit maecena aliquip maximus.
Lorem, aut'id vero e suspendis no sum ultric amet consect, condimentu dis maximus autem no fringill te maecena, vita pariatu aliqua non reprehender et ametconsectet laudantiu pellentesq sit maecena aliquip maximus.
Lorem, aut'id vero e suspendis no sum ultric amet consect, condimentu dis maximus autem no fringill te maecena, vita pariatu aliqua non reprehender et ametconsectet laudantiu pellentesq sit maecena aliquip maximus.
Lorem, aut'id vero e suspendis no sum ultric amet consect, condimentu dis maximus autem no fringill te maecena, vita pariatu aliqua non reprehender et ametconsectet laudantiu pellentesq sit maecena aliquip maximus.
Lorem, aut'id vero e suspendis no sum ultric amet consect, condimentu dis maximus autem no fringill te maecena, vita pariatu aliqua non reprehender et ametconsectet laudantiu pellentesq sit maecena aliquip maximus.

Hassle-Free Website Maintenance

Keep your website secure, updated, and running smoothly with our ongoing maintenance plan. We handle updates, backups, and performance checks so you don’t have to.

Starts at 200 USD/ mo.

Frequently Asked Questions

If you want good exposure for your brand, you need to be on social media. We can help you utilize the platforms that give the most benefits. If you want good exposure for your brand, you need to be on social media.

If you want good exposure for your brand, you need to be on social media. We can help you utilize the platforms that give the most benefits. If you want good exposure for your brand, you need to be on social media.

 

If you want good exposure for your brand, you need to be on social media. We can help you utilize the platforms that give the most benefits. If you want good exposure for your brand, you need to be on social media.

 

If you want good exposure for your brand, you need to be on social media. We can help you utilize the platforms that give the most benefits. If you want good exposure for your brand, you need to be on social media.

If you want good exposure for your brand, you need to be on social media. We can help you utilize the platforms that give the most benefits. If you want good exposure for your brand, you need to be on social media.

 

If you want good exposure for your brand, you need to be on social media. We can help you utilize the platforms that give the most benefits. If you want good exposure for your brand, you need to be on social media.

They trust us

Our strategies focus on measurable success — from boosting website traffic to generating leads and increasing brand visibility through ad campaigns.
0%+
Website Traffic Growth
0K+
Ad Impressions Delivered
0+
Leads Generated Monthly
Mato Marketing has been handling our company from the beginning, even before Erika started her company. They have been a part of our success, and we will always be thankful for all their hard work in helping us get to where we are today.
Peter Robert
Within a few weeks of re-launching the campaign, we noticed a significant increase in website traffic and engagement on our social media platforms. The quality of leads generated was remarkable, and we saw a positive impact on our overall sales.
Boniface K
We had the pleasure of working with Mato Marketing, led by Erika, to design our website, and we are thrilled with the results! They were attentive to our specifications and brought our vision to life, delivering a website that perfectly reflects what we had envisioned.
Charles Kibe

Take the next step with us

We’d love to hear from you! If you have a specific marketing need or project in mind, reach out to us.
CONTACT US